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Why Pharmaceutical Companies Need Customer Identity and Access Management
Global pharmaceutical companies are faced with the challenge of managing customer identities across multiple medicine brand properties. In doing so, they must also adhere to a strict set of FDA...
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Are You Ready for the Death of the Password?
Answer honestly…does your account creation and set-up page look anything like this one? If so, you have a problem. Here at Gigya, we strongly believe that the death of the password is nigh. In fact, we...
View ArticleBig Data Equals Big Money: How Customer Identity Management Helps Retailers...
Shopping might be the world’s greatest equalizer. Let’s face it, we are all shoppers at one time or another, and now, with the dramatic digital transformation that’s taking over all of our lives, many...
View ArticleHow Social Data is Helping Personalize Travel
We’ve all been there. After trekking to the airport, enduring endless security and other lines, and long waits for your flight to be called—you finally board the plane. Sweet heaven! Now you can relax,...
View ArticleCross-Channel, Cross-Device Interface for RaaS, straight out of the box!
Providing customers with a consistent, personalized, multi-channel, multi-device experience is no longer a future aspiration, but a reality right now for the brands we interact with on a daily basis....
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Social Login Solutions: Addressing Vulnerabilities in Customer Identity...
Organizations readily acknowledge that they must protect the valuable information of their employees and their organization as a whole. However, it must also be acknowledged that organizations have a...
View ArticleThe Landscape of Customer Identity: Facebook Dominates, Payment Providers on...
In the second quarter of 2015 (April – June), Facebook continued its steady climb as the third-party identity provider (IdP) of choice for consumers, now controlling two-thirds of all social logins, an...
View ArticleThe Three Major Inaccuracies of Third-Party Data
With consumer data pouring in across mobile, social, email and wearables — just to name a few of today’s consumer channels — it can be excruciatingly difficult for marketers to navigate the Big Data...
View ArticleMending the Gap between Marketing & IT: Customer Identity Management as an...
CMO technology budgets are expected to increase 10x over the next 10 years (CMO Club & IBM) – proof that marketers are controlling a growing volume of IT budget as personalized, data-driven user...
View ArticleWhat Is First-Party Data?
This is the first in a series of blog posts that explains, in plain English, what is happening in the identity management industry. As Gigya’s Director of Identity Strategy & Consulting, I write...
View ArticleThe Landscape of Customer Identity: Has Facebook Peaked?
In the third quarter of 2015 (July – September), Facebook’s market share of social logins declined for the first time since Q3 2013. While the world’s largest social network still holds a 64% share of...
View ArticleSocial Login 101
Social login benefits customers by offering a frictionless authentication process that lets users retain control of their preferences and privacy. At the same time, it benefits businesses by driving...
View ArticleArt.com Creates a Community around Curated Customer Collections with Gigya
About Art.com With more than 12 million customers in 120 countries, Art.com is the world’s largest online retailer of high-quality wall art. The company offers millions of art images, custom framing...
View ArticleThe Landscape of Customer Identity: Facebook Slides Again
In the fourth quarter of 2015 (October – December), Facebook’s market share of social authentications declined for the second consecutive quarter. The world’s largest social network does, however,...
View Article2016 Consumer Identity Predictions: Part 1
Thanks to the continued growth of regional privacy regulations, the Internet of Things and biometric authentication, 2015 saw a marked change in the way leading enterprises approached and understood...
View ArticleAmerican Cancer Society Adopts a 360 Degree Constituent View with Gigya
About American Cancer Society The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in...
View Article2016 Consumer Identity Predictions: Part 3
2016 promises to be a year of enhanced development in the customer identity and access management (CIAM) space, with customer experience, data privacy and personalization proving to be increasingly...
View ArticleNewsLifeMedia Builds Digital Relationships with Gigya’s Customer Identity...
About NewsLifeMedia NewsLifeMedia is an Australian media and publishing company that generates content across the key consumer interest areas of food, style, home, health and parenting. NewsLifeMedia’s...
View ArticleUnibail-Rodamco Creates a Connected, Personalized Shopping Experience with Gigya
About Unibail-Rodamco Unibail-Rodamco is the largest commercial real estate company in Europe, with properties located across thirteen countries. It specializes in shopping centers, convention centers...
View ArticleRisk Management: The Customer Still Comes First
As customer journeys have migrated from the physical to the digital realm, brands have tried to recreate personal in-store experiences online. Unfortunately, early attempts at achieving this relied on...
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